Here are my 6 blogging tips for 2020 for small B2B businesses:

1. Old Wine in New Bottle

You may have read this time and again: Rehash your old blog content by updating it. But then, you need to make sure, the posts that you are updating are worth the readers’ attention and time. In other words, make sure you rehash only those that are valuable and drives target audience to your site.

Update your old posts by adding more links, information, resources and so on.  More importantly, focus on keywords, especially long-tail keywords that rank higher in search engines. Also, make it long-form. This will make it more engaging for visitors and they’ll be spending more time on your site.

2. Have Guest Blogging on your Radar

If you are investing heavily in content marketing activities this year, make sure it includes guest blogging as well. It’s the best way to expand your website’s reach, and also accelerate leads and conversions.

Your goal with guest blogging is to draw as many quality and authoritative backlinks as possible to your site. When visitors see your content on a credible site, it might prompt them to check out your site. This drives organic traffic to your site which Google favors over other methods of lead generation.

Once your blog starts growing, you could set your sights on high authority sites that attract lots of traffic and are ranking high in SERPs. Google favors sites that hold high domain authority. DA, more or less, is based on the age of your site, visitor count and the value your content offers. Sure, it’s tedious and time-consuming, but with a plan, things are workable. To get your guest posting strategies right from day one, you can consult top content marketing agencies listed by the GoodFirms’ team.

3. Make it Mobile-Friendly

As you already know by now that Google prioritizes mobile-friendly content. And with the usage of smartphones increasing day in and day out, it really important to convert your blog posts into snackable pieces of content that could be consumed in seconds.  So, make more use of subheads, quotes and other videos. Also, see if you can use GIFs, memes, infographics, videos, quizzes and more. What’s more, wear your creative hat and work out ingenious ways to post your blog content on different content marketing platforms by summing up the key points in an engaging way.

4. Use More Stories

It’s common to use case studies and testimonials in your marketing collaterals. But then, it’s equally important to see where to put them up. Keeping them in the middle or at the bottom of the marketing funnel won’t help. Having them at the top of the funnel will help customers identify the problem they are having. Or you could even use stories throughout the funnel to generate leads.

5. Experiment with Different Content Formats

Voice and video are going nowhere. So, as part of your blog content strategy, see how you can experiment with the blog content further. Experiment with podcasts, video blogs, live content and things like that. It will help you touch base with more and more people.

Also, dissect buyer’s personas to see which content format resonates with their needs. For instance, if you are targeting people who commute daily to the office, you can reach them via podcasts. Or, if your products are too complex to be explained via chunks of text, try explainer videos. There are several possibilities that you could explore if you intend to reach a new segment of your audience with a new content format.

6. Add Vlog to your Blog

The increasing popularity of video content is what makes people believe that blogging is dead. You too can cash in on the rising trend of video content by adding a vlog or so, on an occasional basis.

And, if you intend to increase the reach of your video content, launch a YouTube channel and then post your videos there before cross-posting it on your website. Since YouTube is an exclusive video platform, the majority of the viewership will come from here. However, posting videos on websites will boost your website rankings.     

Also, take advantage of live streaming. It’s rising in popularity. You can make use of Twitch,  YouTube Live events, and even Facebook Live for making Live Streaming videos.

Take advantage of the tips mentioned above to breathe new life into a blog in 2019. If you can think of any more tips to add to the above, let us know in the comments below.

The post 6 Tips to Boost Blog Traffic in 2020 appeared first on Derek Time.

Why Blogging from Mobile Phones is Gaining Popularity?

While starting an entire blog on mobile might sound impractical, it is quite easy to pick up momentum and keep posting once the basic foundation is laid. Platforms like WordPress are extremely intuitive and user-friendly and do not even require bigger interfaces to work with. Moreover, with the modern-day content strategy becoming extremely minimalistic, mobile phones are best options for any blogger, irrespective of the domain he or she is interested in. Keeping every aspect aside, we need to hail the rise of the refurbished smartphone market as the major motivating factor behind the growth of mobile-specific blogging. This inclination has eventually popularized short-term formats for the bloggers while keeping customizable themes in close proximity. What’s interesting to note is that Google is increasingly vouching in favor of decreased word counts for blogs and this is where mobile-centric activities come into play. Therefore, the increased global adoption of smartphones followed by the changing blogging trends has in a way improved the opportunities for mobile bloggers.

Here are some of the best ideas which can be implemented almost immediately, in regards to mobile blogging:

1. Make use of Blogging Applications

The best approach towards mobile blogging is to make use of some bankable mobile applications which can easily make life easier for a prospective blogger. WordPress for iOS is one such application that can be used to publish text, videos, and photos directly from the device. In addition to that, CoveritLive is yet another app that focuses precisely on marketing and allows bloggers to collaborate with each other. Moreover, this app can also be used to embed live chat within the blog. Lastly, for someone interested in checking the progress of the blog, Quicklytics from Google is a great app to fall back upon.

2. Rely on Email Blogging

For someone with an already created blog, it is probably the easiest approach to send over posts via emails. The only thing the blogger needs to do is to tweak the admin settings and allow posts to be published. However, a bit of practice is required when it comes to understanding the post title, body text, and the font selections.

3. Use Flickr for Photo Blogging

While we did talk about posting stuff via emails, Flickr is also a highly competent mobile platform for the photobloggers. In case a person blogs in the form of snaps and pictures, this tool can be extremely useful as its mobile compatible and allows the blogger to post stuff over a dedicated interface and even the blog, all the same time. This platform also offers a post-using -email feature for minimizing hassles.

4. Video Blogging using Mobile

Besides factual and photographic content, there are certain bloggers who prefer working with videos. This is where mobile phones can help courtesy the evolution of YouTube and WordPress. Video blogging, therefore, has simplified the manner in which bloggers can upload snippets and special occurrences into the blogs. However, instead of conventional blogging sources like laptops and desktops, mobile phones are better choices for adding videos into the mix because it is very easy and simple to add, edit and publish the videos.

5. Event Blogging Flexibilities

As mentioned previously, CoveritLive is one powerful mobile blogging platform that allows bloggers to collaborate with each other, right across the globe. Moreover, event blogging is something that requires extensive coverage and nothing beats a mobile phone in this regard.

As mentioned, building and maintaining a blog using a smartphone is probably the easiest approach to blogging. However, these are some of the ideas which can be implemented perfectly in order to get the most out of a blogging platform. Not just that, mobile phones are highly accessible and can be carried around with ease, which eventually makes them the best blogging tools. The event blogging flexibilities are great for those people who are looking for extensive and clear easily accessible mobile smartphones online at the best price. However, the tools like cover it Lite is great to use effectively online.

The post The Best Blogging Advice for Mobile Users: 5 Ideas that Help appeared first on Derek Time.

The concept of blogging is very simple, you produce content, you publish it and the drive traffic to your site and grow your audience, but what is that makes the successful bloggers and blogs stand out from the average ones. Baring in mind that there are thousands of new blogs being started every day how can you make sure you stand out from the bloggers and produce something that people are actually going to want to read?

So I’ve researched into the different aspects of blogging and exactly what it is that creates successful bloggers and I’m going to outline 6 of the most important in this article for you.

They Know What Their Market And Their Audience Needs

When you write an article to ask yourself the question: what need of my audience am I meeting? Producing content just for the sake of producing content is just not going to cut it, what will cut it is knowing what your readers are looking for. Blogging is a way of solving problems, so figure out what problems your readers are having and produce content to serve their needs.

One of the biggest questions I get is about driving traffic so I know that if I produce content to serve that problem I’m guaranteed to see people come to my site to read the article in the hope that it will solve their problems.

Their Experts At Their Topic

When it comes to creating a blog on a certain subject it’s a good idea to have knowledge on the subject before starting. Now you don’t have to have all the information but having a good amount of knowledge about what you’re going to be blogging about is always a good idea. Although you will learn a lot on your journey and you’ll continue to increase your knowledge you won’t be able to produce effective articles if you clueless about the subject in the first place.

They Create Awesome Content

Awesome content should now be the basis of any blog. With so much competition out there you can’t really afford to write anything less than awesome. Remember if you’re a blogger you are in fact a writer so the only way to improve your skill as a writer is to continuously write. So practice every day and write content on a daily basis so you can continue to improve. Some of the top bloggers have been around for years and their ability to write great content is ridiculous and the only way to catch up is to practice every day.

They Appear Everywhere

Have you noticed how you just can’t get away from some bloggers? Everywhere you go you seem to come across them whether its YouTube, Facebook, another popular blog or in your emails… somehow they are just everywhere.

That is because they understand that in order to continue building their audience they will need to appear everywhere possible to capture as many people as possible. They borrow other bloggers audiences, they create content for every platform possible and they endlessly promote their work. So take a leaf out of their books and get yourself out there!!

They Are Highly Productive

It’s not just bloggers that are productive, anyone who is in business needs to be productive but be careful you don’t mix up productivity and busyness. You want to be productive, not busy. Are you achieving what you want on a daily basis or are you just looking busy and hoping for things to get done. That article is not going to write itself and that podcast will not create itself… become productive and get more done and stop the glorification of busy.

They Focus On Goals And Objectives

The focus on goals and objectives is very important in blogging. What is it that you want to achieve and how are you going to get there? Do you want 10,000 Facebook fans? It’s a good goal but how are you going to achieve it? Do you want 1000 daily visitors to your blog? Well, what are you going to do to get that figure?

Goals and objectives are very important in any business not just blogging. If you want the traffic what are you going to do to make sure you reach your traffic goal? Set clear goals and objectives and do everything you can to make them happen.

Over To You

So what are you going to do now to make sure you become a successful blogger rather than your average blogger? How are you going to grow and get yourself seen?

You now know exactly what it takes to become a highly successful blogger but the question now is how are you going to go about achieving it… remember that goals and objectives are important to make sure you start by writing your goals and objectives down on paper and then go about making them happen.

The post 6 Habits Of Very Successful Bloggers appeared first on Derek Time.